Tag: eventmanagement
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What two decades of creating events taught me about building brands
How do I turn my event into a recognized brand? In this article, I’m sharing what 20 years of event building have taught me about creating brands.
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A good contract makes you robust; solving conflict without it makes you antifragile.
You’re in a major conflict with a partner… Now what? What’s a “Robust” vs. “Antifragile” strategy? IIn this video, I share key antifragile patterns I’ve learned from the event industry, including how to turn conflicts into opportunities for growth. From navigating last-minute venue cancellations to improving internal communication with policy rollouts, discover how to thrive…