Our Experience
As founders, we each have 20 years of experience within the event and software industry.
As an experienced creator, Ali has organised over 80 festivals and workshops of all sizes, built and contributed to local communities in several cities around Europe, and, as an artist, worked at festivals all across the world. This unique experience has helped him form deep insights into the challenges that both one-time and recurring experiences face globally.
See if these challenges resonate with you:
Challenge 1: Effectively deliver on a deadline.
Perhaps the hardest reality of events is their deadline-driven nature. As creators, we need to effectively orchestrate all activities with staff, external service providers and customers to be ready for the event.
Challenge 2: Sell the “inventory”.
The event experience can’t be bottled up and sold later. Any unsold capacity is wasted the moment the event is over. Selling that last 20% of event capacity can double the profit of the event as costs are mostly fixed while revenue is flexible.
Challenge 3: Bring together the right event population.
When a participant enters the event space, the first two questions going through their minds are “are there people like me here?” and “will I meet the people I’m looking for?”. Die-hard fans and a loyal customer base come from your ability to help your customers answer yes to both of these questions.
Challenge 4: Executing on the promise.
Since customers have invested both time and money, their expectations of delivery are very high. As the organiser, you want to make sure you have a clear and effective event program and communication.
These insights and more, coming from close collaboration with our clients, are deeply influencing our development roadmap.
I would love to learn about your event needs – let’s exchange experiences and maybe explore a partnership.
As a senior back-end software engineer,
James has extensive experience in building enterprise software as well as using Stanford.NLP to build AI solutions. These experiences have profoundly influenced the decisions we’ve made for our infrastructure.
Many organisations put a lot on the line when creating their events. This is why we believe the standard startup advice of “move fast and break things” is WRONG for us. From the ground up, we’ve chosen to build stable and secure enterprise-grade infrastructure that can ensure reliable experience and uptime for our partners, no matter the size of events or how many customers load our servers simultaneously.
Our AI strategy goes far beyond slapping on an LLM to help you with text writing. Although this will also be provided, we are mainly building a solution where AI agents can actually do database entries for you. This means that the AI assistant can actually build and change schedules in seconds to save time – both during the planning and set-up stage, as well as adapting to the rapid pace of change that can occur during the event – so that you, your staff and all participants always have the latest information at their fingertips, with no effort.
Let’s grab a digital coffee together
If you are curious to learn more about our software strategy, we would be delighted to share it with you.