Nikon Lenswear hosted the Nikon Lenswear Moment Maker Event in Tokyo as a multi-day celebration for customers and guests from around the world.
After a few discovery conversations, Nikon Lenswear chose to partner with MergeLabs.
Why?
It became clear that they were not looking for a classic event management platform. They needed a Real-Time Coordination Management Solution
Traditional event management solutions focus on ticketing and badge printing.
For this curated event, the Nikon Lenswear team needed a Real-Time Coordination Management Solution to orchestrate multiple groups across various countries and languages.
Their core objectives were:
- Ensure their guests have a flawless experience.
- Ensure no one missed any of the strategic moments.
- Bring group leaders, the local travel agency and main organizational team together into one solution.
What They Wanted
Tailored itineraries for each group
The master schedule is very complex. We needed a solution to give each guest only what they needed.
Fully localized to their preferred language.
They took full advantage of the localization features of MergeLabs and provided 9 different languages to their guests.
Timely, localized push notifications.
They scheduled alerts and push notifications ahead of time to be sent for each group with custom messages in their preferred languages.
No account/login needed by guests.
They did not want to bother guests with a signup process. So a simple QR code automatically loaded the App with the correct itinerary and information.
Tailored additional information
Each group should have their own info package such as flight & hotel info, emergency contacts etc.
Conversation channel for all the staff
International teams don’t all share the same standard messaging apps. Nikon Lenswear wanted a way to bring all the different teams onto one system.
MergeLabs built it!
We built the mobile Apps to integrate the necessary localized push notification feature, QR-code scanning and more.
We even went two steps further:
Event Branding: We themed our app for their event so their guests could download the Nikon Lenswear Moment Maker App, select their preferred language, and receive push notifications in their preferred language.
Full Setup and Transfer: We took over the entire setup process and itinerary transfer process for them.
The Results?
The feedback shows that their guests were very satisfied with the app experience, and it was very helpful for them to have all the information in one place.
“Having the MergeLabs application solution as part of our event feature helped ease our communications and coordination between the organizing team and our large number of guests.”
Keiko Hoshino
Global Marketing Coordinator, Nikon Lenswear
See it for yourself
If you are working with complex schedules, have a lot of people to coordinate both internally and externally, take a look at MergeLabs Real-Time Coordination Management Solution.
It might just be the right tool